THE TRADEMARK
The classic Avant logo is the backbone of our visual identity. It works as a signature in all our materials. It’s a guarantee that we will deliver on every promise we make.
The usage of the Avant logo in explained below. The logo cannot be altered or edited in any way, and the logo files should always be used as they are. Colors, proportions, or typography can’t be changed, nor can any effects (e.g., drop shadows or textures) be applied to the logo.
Primary
Avant Tecno’s logo consists of the company’s logotype with the registered
trademark symbol (®). The logo’s primary appearance is the red primary color
with black or white outlines.
SECONDARY
The Avant logo can also be used in all black or white variants. The non-outlined color logo can be used if necessary, but always prefer the primary option when possible.
CLEAR SPACE
It is important to allow clear space around the logo to ensure visibility and
tranquility. The safe area around the logo is based on the height (x) of the
logotype, and should always be the height of x.
TEXT ADDITIONS
The Avant logo can be accompanied with a text addition. When using a
descriptive or slogan type text (not body text), the clear space can be reduced
from the bottom. The space between the logo and the text should be the same
as the height of the text (x). The text additions should always be centered.