THE SHAPE
The primary graphic element of Avant’s visual identity is the Shape. The diagonal cut draws inspiration from the Avant logo, loader buckets and the design of our loaders.
The Shape is used either to focus and draw attention to a specific part of the design, or as a background element to give depth to the design. The Shape is ideal for framing the loader as it highlights the objective and draws the viewer’s gaze to its center.
DETAILS
The Shape must adhere to these proportions. The width of the line can be adjusted depending on the size and shape of the design but must remain as a hairline. The Shape can be rotated freely and cropped, but please avoid cropping the diagonal cut.
examples
