Colors

A SHADE OF GREEN

Colors maketh man. Our signature green is the core element in Avant Tecno’s visual identity. The brand colors present the past, present and future of Avant Tecno, drawing inspiration from real-world work sites and our groundbreaking loaders.

Avant’s primary colors construct our visual identity and should be used in all produced materials. Consistent use of these main colors ensures a strong impact for Avant’s visual identification. Secondary colors provide options for selected details and highlights. They should always be used deliberately and with care.

Primary

Avant Black

  • HEX #1b1b1b Click to copy
  • RGB 27 27 27 Click to copy
  • CMYK 0 0 0 97 Click to copy
  • Pantone Black 3C Click to copy
  • RAL 9011 Click to copy

Avant Green

  • HEX #30ab33 Click to copy
  • RGB 106 168 66 Click to copy
  • CMYK 75 0 100 0 Click to copy
  • Pantone 361C Click to copy
  • RAL 6018 Click to copy

Avant Sand

  • HEX #c7b299 Click to copy
  • RGB 199 178 153 Click to copy
  • CMYK 20 25 40 5 Click to copy
  • Pantone 7529C Click to copy

Secondary

Avant Dark

  • HEX #14342b Click to copy
  • RGB 20 52 43 Click to copy
  • CMYK 85 50 70 65 Click to copy
  • Pantone 560C Click to copy

Avant Red

  • HEX #e30613 Click to copy
  • RGB 194 14 26 Click to copy
  • CMYK 0 100 100 0 Click to copy
  • Pantone 185C Click to copy
  • RAL 3028 Click to copy

TINTS

20%

  • HEX #f4f0eb Click to copy

40%

  • HEX #e9e0d6 Click to copy

60%

  • HEX #ddd1c2 Click to copy

80%

  • HEX #d2c2ad Click to copy


Avant Sand can be used in different tints, providing an option for a white background and should be used as such. The interval for the tints is 20 %.